Role: Art Director, Designer — Made at Elephant. — Year: 2017
Comcast, Xfinity opened a flagship store in Washington D.C. The goal of the store was to create a unique experience for all of their services in one unified location. A portion of this experience is the entryway. Displays on either side of the entry and a large display on the ceiling, establishing the tone for the entire store.
I was acting as Art Director of this project to explore and establish what the content of these displays would be. Three data points were taken from three of Xfinity's' products to inform an abstract visualization. Wifi Hotspots, Voice Search, and Streaming.
Charles Fulford: Cheif Creative Director
Evan Jones: Creative Director
Joel Watkins: Art Director, Design
Hotspots Animation: Sekani Solomon
Voice Animation: Daniel Marin
Junichi Otake: Creative Director
Joel Watkins: Art Director, Design, Logo Animation
Hailey Lee: Type Animation