— Description 

— Description 

Role: Art Director, Designer    —    Made at Elephant.    —     Year: 2017

Comcast, Xfinity opened a flagship store in Washington D.C. The goal of the store was to create a unique experience for all of their services in one unified location. A portion of this experience is the entryway. Displays on either side of the entry and a large display on the ceiling, establishing the tone for the entire store.

I was acting as Art Director of this project to explore and establish what the content of these displays would be. Three data points were taken from three of Xfinity's' products to inform an abstract visualization. Wifi Hotspots, Voice Search, and Streaming.


ComcastX_Entrance_Streaming_001_v001
ComcastX_Entrance_Streaming_003_v001
ComcastX_Entrance_Streaming_002_v001
ComcastX_Entrance_HotSpot_001_v001
ComcastX_Entrance_HotSpot_003_v001
ComcastX_Entrance_HotSpot_004_v001
ComcastX_Entrance_Audio_002_v001
ComcastX_Entrance_Audio_001_v001
ComcastX_Entrance_Audio_003_v001

— Credits 

Charles Fulford: Cheif Creative Director 

Evan Jones: Creative Director 

Joel Watkins: Art Director, Design 

Hotspots Animation: Sekani Solomon

Voice Animation: Daniel Marin

— Credits 

Junichi Otake: Creative Director 

Joel Watkins: Art Director, Design, Logo Animation                            

Hailey Lee: Type Animation